Roar AdX brought together an exclusive audience of brands, businesses, and creators at ‘Reels Unlocked,’ an event designed to inspire and encourage the use of short-form video content on Meta platforms.
Among the event’s highlights was a session by Charissa Kwok, Agency Solutions Manager at Meta, titled ‘Catalyzing Connections: Creativity to Drive Business Growth with Reels Ads.’ She discussed the effectiveness of Reels as paid and organic content in fostering meaningful connections and delivering measurable results, offering attendees practical insights Meta’s tools, resources, and vision for amplifying reels through its advertising ecosystem.
The key feature of the event was an engaging panel discussion moderated by Udara Dharmasena, Regional VP, Client Success at Roar AdX. The panel brought together Jo Yi Au, Agency Solutions Manager at Meta, Shalin Balasuriya, Co-Founder and Group Director at Spa Ceylon Ayurveda Wellness, and creators Shenelle Rodrigo and Shehaan Thahir. The panellists discussed how Reels has the potential to redefine brand narratives, deepen audience engagement, and amplify campaign results on Meta. The discussions also provided valuable insights into how Meta supports Reels creators and advertisers in maximizing their impact and achieving success on the platform.
Speaking on the event’s success, Umair Wolid, Chief Marketing Officer – Meta at Roar AdX, shared, “With over a billion people engaging with Reels globally, this format has become a cornerstone of digital storytelling, ‘Reels Unlocked’ highlighted its incredible versatility, showing how brands, creators, and businesses can leverage Reels not just to engage audiences but to drive measurable ROI.”
Roar AdX is Sri Lanka’s leading Meta-managed partner, specializing in helping advertisers optimize and scale their Meta advertising efforts. As a trusted partner, Roar AdX provides comprehensive advertising solutions, from campaign consultancy to local billing options, ensuring businesses maximize their results. To learn more, visit www.roaradx.com
