India’s Adani Group is reworking its digital strategy that includes bolstering online payment through partnerships as Gautam Adani’s conglomerate looks to make its superapp an essential part of people’s lives.
Adani One, with a user base of 30 million as of March 31, will widen its offerings to be more than just a travel app, Jeet Adani, the younger son of the billionaire-patriarch who is overseeing the group’s digital plans, told Bloomberg Television as part of a special series, Inside Adani.
The platform was rolled out in December 2022, mostly for booking flights, hotels and services at the seven airports operated by the conglomerate. “We reviewed the entire Adani One strategy and plan to work with partners in segments from financial services to ecommerce,” Jeet said in an interview. “This will help us reach hundreds of millions of end users.”
The tweaks by the 26-year-old scion of the media-to-mining conglomerate reflect the founders’ acknowledgment that the target of luring 500 million users by 2030 — a 16-fold jump from the current base.
The youngest of four Adani heirs being groomed to take over the $206 billion empire as part of a unique succession plan, Jeet is looking after the group’s fledgling unlisted businesses. All of them are housed in the flagship Adani Enterprises Ltd., which is known to incubate new units before they are spun off and listed.
The group is also exploring growing its digital network overseas particularly in South Asia, Eastern Africa, and Southeast Asia, Jeet said.
