As a steadfast advocate of social responsibility, and a brand with a remarkable 70-year heritage, Maliban proudly stood in support of the spiritual and cultural grandeur of the Kandy Dalada Perahera 2023. At this historic and revered event, which celebrates centuries of tradition and culture, it has also become a tradition for Maliban to demonstrate its commitment to the community, and its heartfelt dedication to fostering joy and togetherness for all Sri Lankans, through various gestures of goodwill over the decades.
The Kandy Dalada Perahera, a symbol of Sri Lanka’s rich cultural heritage with exceptional spiritual significance, draws tens of thousands of devotees and spectators each year, from around the world. Against this backdrop, Maliban’s presence at the event takes on a deeper meaning, embodying the essence of being a responsible corporate citizen, a supportive partner in local traditions, and a benefactor of this iconic cultural and religious festival.
True to its ethos, Maliban chose to mark the Kandy Dalada Perahera in heartfelt manner by providing nourishment and refreshments at the Dalada Maligawa Wahalkada premises from the 26th to the 30th of August, for all. Devotees and attendees were offered a range of delightful options, including treats from Maliban’s ranges of delicious biscuits, tastes that have become an integral part of the Sri Lankan psyche for their unmatched quality and ubiquitous presence at any important occasion. In addition, showcasing its expanding portfolio of products, Maliban Tea and Milk were also on offer, further enhancing the warm experience. Additionally, the presence of “Little Lion”, Maliban’s beloved sister brand, known for its genuinely delicious treats, added a touch of nostalgia and joy to the occasion.
In keeping with the spirit of the Kandy Dalada Perahera, Maliban extended these offerings to all, allowing attendees to partake in the shared sense of camaraderie and reverence that define this sacred event. While Maliban’s heartfelt gestures were available for all who wished to partake, without limit, they were also imbued with a genuine desire to contribute to the spiritual experience of all who participated, fostering a sense of community and goodwill.
During the same period, the Kiri Abayadanaya, another sacred tradition associated with the Kandy Dalada Perahera also unfolded. Maliban was present at this occasion too, adding a heartfelt sense of warmth and fellowship to this important tradition.
Maliban’s enduring journey of seven decades has seen it grow from strength to strength, solidifying its position as Sri Lanka’s premier manufacturer of high-quality biscuits and snacks, which are now also enjoyed in over 40 countries across 5 continents. Throughout its storied history and quest for unmatched quality, Maliban has consistently aligned itself with significant cultural and traditional occasions, embracing its role as a partner in shaping these events into memorable and cherished experiences.
As Maliban continues to tread the path of corporate responsibility and community engagement, its participation in the Kandy Dalada Perahera stands as a testament to its ethos of sharing in the pure feelings and happiness of the people. Through its genuine gestures and unwavering support, Maliban reinforces its role as a partner in preserving heritage, fostering togetherness, and making cherished moments all the more special.
