In a significant move to enhance the availability and accessibility of Coca-Cola products across Sri Lanka, Coca-Cola Beverages Sri Lanka (CCBSL) and Lanka Sathosa Limited have announced the renewal of their strategic partnership, effective October 30, 2023. The partnership ensures the availability of a diverse range of Coca-Cola products across Sathosa’s extensive network of 430+ nationwide outlets.
The signing ceremony was graced by key representatives from both Coca-Cola Beverages Sri Lanka (CCBSL) and Sathosa Lanka Limited, highlighting the significance of the renewed strategic partnership. Representing CCBSL were Managing Director – Pradeep Pandey, Director Finance – Rajeev Tandon, Commercial Director – Prashant Kumar, Head of Key Accounts & Modern Trade, WS & Southern Region – Tania Karunaratne, Key Account Manager – Chamil De Silva, and Asst. Trade Marketing Manager – Oshani Ganegoda. From Sathosa, the esteemed attendees included Chairman – Pasanda Yapa Abeywardena, CEO – Sampath Senawatte, Deputy General Manager Procurement – Roshari Sahajeewani, and Deputy General Manager Finance – Channa Kevitiyagala. Their presence underscored the collaborative spirit and commitment of both organizations to the continued success of this strategic alliance.
Pradeep Pandey, Managing Director of CCBSL, expressed excitement about the extended partnership, stating, “We are thrilled to continue our collaboration with Sathosa, reflecting their exceptional performance and dedication. The wide coverage of Sathosa outlets, including remote areas, is instrumental in reaching our consumers effectively. We look forward to further enhancing this valuable partnership.”
Chairman Pasanda Yapa Abeywardena of Sathosa added, “The continuation of this partnership signifies our commitment to providing quality products at affordable prices to our customers across different socio-economic backgrounds. We are eager to explore innovative strategies and joint campaigns that will elevate the customer experience and strengthen our collaboration with CCBSL.”
As part of their joint efforts, CCBSL and Sathosa plan to implement coordinated promotional campaigns, install coolers in strategically chosen outlets, and gather valuable customer feedback for ongoing enhancements. The companies are set to embark on a journey of exploring innovative marketing strategies and joint collaborations to further strengthen this enduring partnership.
As both entities embark on this renewed journey, the focus remains on affordability, accessibility, and elevating the standards of customer satisfaction. This enduring partnership anticipates continuous growth and exploring new avenues to cater to the dynamic needs of consumers nationwide.
