Uber, Sri Lanka’s leading ride-hailing app, today launched the Women Rider Preference feature, a move designed to enhance safety and encourage more women to drive on the platform. This tech-enabled feature gives female drivers the choice to receive trip requests only from women riders – a flexibility many have asked for, particularly when driving at night or in unfamiliar areas.
The feature is available across cars, Tuks, and bikes in Sri Lanka and is part of Uber’s ongoing commitment to expanding safe and flexible earning opportunities for women. Drivers can toggle the setting on or off at any time, giving them full control over when they want to use it. This feature will help them take more trips, drive for longer hours, and potentially boost their earnings.
How Women Rider Preference Works:
- Accessible via the Uber Driver app for those who identify as women
- Drivers can toggle the feature on or off at any time, offering flexibility based on their comfort and schedule
- While the feature aims to connect women drivers with women riders, Uber acknowledges that matches may not always align perfectly due to various factors
With this launch, Uber hopes to make driving a more viable option for Sri Lankan women looking for flexible ways to earn, while strengthening safety and trust on the platform.
