Crocodile, a renowned and respected brand in the global fashion industry, launched its inaugural women’s collection at a brand-new, exquisitely designed store at the One Galle Face Mall. The brand has achieved immense recognition and preference and continues to provide its customers with unique choices for a luxury lifestyle. The new store will offer a unique experience for the discerning Sri Lankan women who looks for good quality and designs.
In December 2021, Crocodile teased the ladies by unveiling a curated collection of womenswear, primarily in Polos and Tees. This was a resounding success and the customer response was overwhelming, giving the brand the confidence to make a long-term commitment to venture into the women’s category seriously. This new store with its luxurious premium women’s collection is a testament to everything the Crocodile brand stands for and has come to symbolize in Sri Lanka.
Since its launch in Sri Lanka in 2009, Crocodile has evolved to be the undisputed leader in premium men’s fashion, synonymous with timeless fashion and quality. The brand didn’t want to be limited to just menswear, and the women kept asking for Crocodile to enter the untapped women’s clothing segment. Since Crocodile has a large presence in the ladies’ wear market globally, the brand intended to provide the ladies with an alternative to what they would find in Sri Lanka. As a result, the brand committed to providing a high-end, luxurious collection for women, in tops, dresses, casuals, shirts, and polos.
Commenting on the latest expansion, Preminda Fernando, General Manager at Crocodile Sri Lanka said, “Crocodile is a bold fashion statement and our striking designs and contemporary styles never fail to transform a person into a fashion icon. It is this very aspect that made us a successful brand with strong brand equity, across the globe, and in the domestic market. Understanding the pulse of the market, strengthened by our immense success and high demand for Crocodile apparel, we have now moved towards a fully-fledged outlet for women. This will help us better serve our valued customers and provide them with a greater variety of products and styles.”
As a brand that has been built upon strong values and a long and illustrious history, Crocodile continues to carve new milestones today.
