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Dynamic AV Partners with Softlogic Retail to Bring Professional AV Solutions to Homes

Dynamic AV Technologies, the leading professional audio-visual solutions specialist, has joined hands with Softlogic Retail, to launch an extensive range of world class prosumer products with value for money propositions to customers. The company entered into the partnership after identifying that customers swiftly moved to digital solutions following the outbreak of COVID-19 in 2020, whether it was for purchasing groceries or indulging in entertainment.

“In this new socially distanced world, we identified a gap in the local market, where customers were looking for low-cost prosumer products so they can have that full experience of professional Audio-Visual equipment in their very own homes. Identifying this need, together with Softlogic Retail Pvt Ltd, we launched this prosumer range for customers who are looking for value in professional products without compromising on world-class quality.” said Malik Fernando, Managing Director, Dynamic AV Technologies (Pvt) Ltd. 

The extensive range of JBL products offered by Dynamic AV through the Softlogic Max showrooms will now include JBL EON ONE Compact, Desktop reference monitors, Closed back studio headphones, Multimode USB microphones, Analog mixers, and work at home bundles.

“The product range has been carefully selected with the objective of providing an elevated entertainment experience to our loyal customers at affordable prices, with attractive interest free monthly payment plans up to 60 months from leading banks. Customers will also experience the best customer service by our well trained sales staff at Softlogic Max showrooms which are Softlogic’s premium customer experience destinations in the consumer electronics and durables segment.” Mohammed Rizvi, Chief Executive Officer, Softlogic Retail (Pvt) Ltd., stated, commenting on the partnership.

The acceleration of digital technologies has enabled lives to go on in homes. With businesses implementing work from home arrangements and students undergoing blended learning; digital technologies have become more essential today. As such, the need for an immersive and high-quality AV technology is highlighted by the reliance of companies and education institutions on these technologies, which allows them to communicate more effectively. Dynamic AV Technologies always looks to facilitate the local market not only by providing products but using those products to form a solution and ensure that solution enhance the user’s experience.

AV technology has now become important to facilitate socially distanced events in the post-pandemic world, especially when it comes to the coordination of these technologies. “We built technology bundles to respond to changing needs and introduced new thinking to how we support our customers,”  continued Malik Fernando, “with the new prosumer range customers now have access to an array of products and solutions that would allow them to carry on their work in this “new normal” world.”.



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