Wins Youth Choice brand of the year and Durable brand of the year as well
Singer Sri Lanka PLC, the country’s premier consumer durables retailer, has clinched three prominent awards at the recent SLIM-KANTAR People’s Awards 2022, organized by the Sri Lanka Institute of Marketing (SLIM). These wins reiterate Singer’s dominance in the consumer durables sphere and the popularity of the brand in Sri Lanka.
For the 16th consecutive year, Singer was crowned as the “SLIM KANTAR People’s Brand of the Year” topping off a memorable night for the retail giant in a night full of glamour and entertainment. Forging its way to yet another remarkable achievement, Singer clinched the coveted “SLIM KANTAR People’s Durables Brand of the Year” award as well, reaffirming its position as Sri Lanka’s premier consumer durables retailer. Continuing its winning streak, Singer also re-claimed the “SLIM KANTAR People’s Youth Choice Brand of the Year” award recognizing Singer’s renewed focus on appealing to the youth via a targeted communication strategy and the introduction of modern products suitable for the ever-evolving needs of the youth.
Commenting on the awards, Mahesh Wijewardene, Group CEO of Singer Sri Lanka PLC, said, “We are honored to win three awards at one of Sri Lanka’s most renowned awards ceremonies. Singer has been winning the People’s Brand of the Year award since the very beginning of the awards ceremony. These awards speak volumes about the commitment and passion of our team who worked to transform Singer into a premier retail destination that caters to the growing demand of our customers. What’s more significant is that these awards have been bestowed upon us by people with their verdicts, which makes us a true customer-centric entity.”
Shanil Perera, Marketing Director of Singer Sri Lanka PLC, said, “We are truly humbled by these awards bestowed upon us by the people of Sri Lanka. These awards are a true reflection of the ‘share of heart’ a brand possesses making it the most sought-after accolade. We thank our valued consumers, without whom this would not have been possible. We will continue to drive our brand purpose which is to ‘curate experiences’ with relevant products and services across various categories to make it convenient for everyone to improve and elevate their lifestyle every day. In doing so, we believe that the home should be at the heart of everything we do and that SINGER, truly has your ‘Home at our Heart’.
The Sri Lanka Institute of Marketing (SLIM) the national body for marketing in Sri Lanka in partnership with reputed research agency, Kantar, conducts these annual awards to recognize brands and personalities who truly command a strong share of heart. The scientific research covers a robust sample across the entire country covering all provinces and age groups.